RU-Alive Logo RU-Alive?

Privacy Policy

Last Updated: July 31, 2026
Entity: WhiteCap Associates, LLC
Application: RU-Alive?

WhiteCap Associates, LLC ("we," "us," or "our") respects your privacy and is committed to protecting it through our rigorous compliance with this policy. This Privacy Policy describes the types of information we may collect from you or that you may provide when you use the RU-Alive? mobile application (the "App") and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy is architected to comply with the Apple App Store Privacy Guidelines, the Google Play User Data Policy, and standard commercial SMS/Telecommunications compliance frameworks.

1. Nature of the Application (Situational Awareness Utility)

Important Notice: RU-Alive? is strictly a situational awareness utility. It utilizes standard device sensors to verify physical movement. It is explicitly NOT a personal safety device, a medical device, a rescue tool, or a replacement for emergency services (911/SOS). We do not, and cannot, guarantee the physical safety or emergency rescue of any user. All data collected is used solely to facilitate this automated notification utility.

2. Information We Collect and How We Use It

We practice strict data minimization. We only request, access, and process the exact data necessary to perform the core functions of the App: monitoring device movement, checking battery status, and dispatching automated notifications to your designated contacts.

A. Motion and Activity Data (Core Function)

  • Data Collected: Accelerometer and Gyroscope data (movement activity).
  • Purpose: The App monitors this hardware data in the background strictly to determine if the device has physically moved within your predetermined, user-set time window.
  • Privacy Standard: This data is processed locally on your device. We do not build profiles of your daily habits, we do not monitor fitness metrics, and we never use this data for advertising or monetization.
  • Retention: Motion data is processed and overwritten in real-time. We do not transmit or store a historical log of your raw motion data on our servers.

B. Device Status Information (Low Battery Feature)

  • Data Collected: Battery level percentage and device power state.
  • Purpose: To trigger an automated "Low Battery" SMS notification to your designated contacts if the device power reaches a critical threshold (e.g., below 5%).
  • Privacy Standard: This status is monitored locally in the background. We do not track or store your battery usage history over time.

C. Designated Contact Information

  • Data Collected: Names and telephone numbers of the individuals you specifically choose and input as "designated contacts".
  • Purpose: To send automated SMS/Text message notifications if the App detects a lack of movement or a critically low battery.
  • Privacy Standard: We absolutely do not use, collect, sell, or store your designated contacts' information for marketing, advertising, or social graph analysis. This data is used strictly for the outbound critical messaging feature.

D. Location Data

  • Data Collected: Precise or Coarse Location (GPS/Network).
  • Purpose: To include a single, real-time location ping in the SMS notification sent to your designated contact, providing them with situational awareness of where the device is located.
  • Privacy Standard: Location data is accessed only when an alert is actively triggered (inactivity or low battery) or during initial user setup. We do not continuously track, map, or log your geographical movements.

E. User Account Information

  • Data Collected: Name, Email Address, Password.
  • Purpose: Account creation, secure authentication, and customer support.

3. Device Permissions Requested

To function properly, the App will request the following native permissions on your operating system. You may revoke these permissions at any time via your device settings; however, doing so will inherently prevent the App from functioning as intended.

  • iOS: NSMotionUsageDescription (To detect physical device movement) and NSLocationAlwaysAndWhenInUseUsageDescription (To append location coordinates to outgoing alerts). Note: Users must select "Allow Always" for the app to successfully acquire location data IF a SMS/text message is triggered while running in the background, and the user want that option to work.
  • Android: ACTIVITY_RECOGNITION (To detect physical device movement), ACCESS_FINE_LOCATION (To append location coordinates to outgoing alerts), and SEND_SMS (To facilitate outbound notifications).

4. Data Sharing and Disclosure

We do not sell, trade, or rent your personal identification information, location data, or sensor data to any third party.

We may disclose your information solely in the following circumstances:

  • To Designated Contacts: As the primary function of the App (the automated text message regarding inactivity or low battery).
  • To Service Providers: We utilize highly secure, third-party service providers (such as commercial SMS gateway providers and encrypted cloud hosting) strictly to facilitate the outbound delivery of your messages and administer our backend architecture.
  • Legal Compliance: If strictly required by law, to comply with a subpoena, court order, or similar legal process.

5. SMS Compliance & Opt-Out Policy

As part of our commitment to telecommunications standards, the recipients (designated contacts) of our automated SMS alerts maintain the right to opt out of receiving messages at any time. Any designated contact can reply "STOP" to an incoming RU-Alive? notification to immediately cease further communications to their number. Message and data rates may apply.

6. Data Security

We implement enterprise-grade technical and organizational measures to secure your personal data from accidental loss and unauthorized access. However, the transmission of information via the internet and cellular mobile networks is not perfectly secure. While we do our absolute best to protect your personal information, we cannot guarantee the complete security of your personal information transmitted to or from our App.

7. Data Retention and Deletion

We retain your account information only for as long as your account remains active.

  • Right to Delete: You maintain full control over your data. You may request the immediate deletion of your account and all associated data at any time by utilizing the native "Delete Account" feature located directly within the App settings, or by contacting our support team.

8. Children's Privacy

Our App is explicitly not intended for children under 13 years of age. We do not knowingly solicit or collect personal information from children under 13.

9. Changes to Our Privacy Policy

We may update our Privacy Policy periodically. We will clearly notify you of any structural changes by posting the new Privacy Policy on our website and updating the "Last Updated" date at the top of this document.

10. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: support@ru-alive.com
Mailing Address:
WhiteCap Associates, LLC
P.O. Box 4866
Ketchum, ID 83854
Phone: (208) 450-3250